May 22
6
B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying behaviors was seen as the top priority in the next year — two of several findings of interest to B2B marketers contained in newly-released Forrester survey data.
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B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement